The NoMad luxury condominium building known as The Noma is stepping up to meet demand for high-end residential development in the increasingly popular Manhattan neighborhood. Built at the corner of 30th Street and Sixth Avenue on a 7,000-square-foot plot, The Noma will soon rise 26 stories over its new neighborhood, offering 52 one- to three-bedroom condos on upper floors as well as 13,000 square feet of retail space on its lowest two floors. Although the neighborhood was largely considered a commercial corridor in the past, its popularity should come as no surprise.
One of the city’s most convenient enclaves, it is surrounded by Midtown to the north, Gramercy Park to the south, Chelsea to the west, and Kips Bay to the east and is flanked by New York landmarks like the Empire State Building and the Flatiron Building. The area as a whole has long been positioned for an influx of NoMad luxury homes. The early 2000s was a period of rapid change that ushered in a wave of commercial development and positioned NoMad as a new Manhattan hotspot. Hot on the heels of the luxury shopping that sprung up on Fifth and Sixth Avenues in the 1990s came luxury hotels like Ace Hotel New York, The NoMad, and Gansevoort Park, all of which have provided a boost in local tourism in addition to creating an upscale nightlife scene that regularly draws guests from across the city and around the world.
The area’s rise in culinary culture has also increased the neighborhood’s profile on an international level. Eataly, the 50,000-square-foot food hall collaboration between Joe and Lidia Bastianich and Mario Batali, has put NoMad on the radar for locals and visitors alike, and Will Guidara and Daniel Humm’s Eleven Madison Park has become a destination for foodies from every corner of the globe. While NoMad offers plenty of options for adults to enjoy thanks to its ever-expanding array of high-end restaurants and nightlife venues, it is becoming more attractive to families with young children as well. Perhaps the greatest change has been the reinvigoration of Madison Square Park, which has been transformed from an underfunded and underutilized space into a thriving cultural center. A $5 million makeover completed in 2001 coupled with new leadership from the Madison Square Park Conservancy has made the 169-year-old park a popular place for locals to enjoy free concerts, kids’ activities, and public art. It also serves as a welcome place to escape from the chaos and commotion that is part and parcel of city life.
It’s clear that the ongoing redevelopment of NoMad has had profound impact on creating a neighborhood New Yorkers are eager to call home. In just the period between 2000 and 2010, the area’s population grew nearly 50 percent, and the median income of local residents rose 40 percent. With the addition of new residential developments like The Noma, it’s clear that this increasingly popular enclave’s best days are still ahead.