There’s plenty to love about the Lower East Side, and there will soon be another reason to make this area your home. The new residential tower going up at 242 Broome offers well-appointed luxury condominiums, decked out in marble, blackened steel, and warm wood tones. 242 Broome will connect with the ambitious Market Line project that brings three full blocks of retail to the neighborhood, giving you plenty of new places to explore just outside your door.
Beyond the Market Line, the Lower East Side is packed with plenty of options for eating and for creative inspiration. Visit Metrograph’s commissary for brunch, dinner, or drinks in an environment inspired by the golden age of Hollywood’s movie studios. Metrograph is a curated cinema inspired by 1920s movie theaters; it shows a handful of movies every day, along with a special Sunday restoration series featuring rare screenings from all eras.
Enjoy an eclectic night out at Beauty & Essex, a place that’s part pawn shop, part chic restaurant, part lounge, all housed within one massive complex. The restaurant’s decor is inspired by the glamour of Hollywood in the early 1960s, complete with chandeliers, tufted upholstery, and a grand winding staircase that’s straight out of a classic movie set.