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The striking Neoclassical-inspired exterior of 10 Sullivan may pay homage to historic SoHo, but everything else about this Cary Tamarkin-designed luxury residential building is contemporary in nature. The new condo project, which is set to take shape on the corner of Sullivan Street and Avenue of the Americas, boasts industrial factory-style windows and an eye-catching, corbelled blonde and black Norman brick facade, elements most commonly associated with turn of the century architecture. Today, New Yorkers embrace the 16-story tower developed by Madison Equities and Property Markets Group. When complete, it will be the neighborhood’s tallest standing residential structure.

While the building’s exterior may hearken back to SoHo’s architectural and historic past, the interiors are a lavish demonstration of just how luxurious modern life can be. The tower residences are spacious, and conceptually stunning. Built with incredible, unobstructed views in mind, most rooms feature expansive windows to reveal picturesque Downtown Manhattan from unique and sweeping vantage points. The living room, which also features oil-polished Danish oak floorboards and motorized shades, is the perfect communal space for relaxing with friends and family. The luxurious master bathroom is spa-like in nature, featuring heated floors, stately dolomite marble walls, an oversized freestanding tub with steam shower, a private water closet, and again. The kitchen is a masterpiece of its own, boasting Poliform Danish cabinetry and a stunning kitchen island to match. The Julien sink comes equipped with sparkling LeFroy Brooks fixtures. Cooking and entertaining comes easy thanks to the ample Lagano marble covered counter space and impressive range of Miele, Sub-Zero and Viking appliances.


While these SoHo condominiums are remarkable on their own, the building’s premium services and amenities provide an added layer of luxury. A 24-hour doorman and integrated security camera systems mean that residents always feel safe in the comfort of their homes. The state-of-the-art, sunlit fitness centers provides a place to exercise regardless of work schedule, and bicycle and stroller storage lends itself to a hassle free and environmentally conscious lifestyle.



The SoHo neighborhood is a veritable treasure trove for socialites thanks to its trendy eateries, wide variety of designer stores and vast entertainment options. Grab a famous fried chicken plate at the critically acclaimed Blue Ribbon restaurant because settling in for a show at the celebrated Off-Broadway theatre, The SoHo Playhouse. The New Museum, The Children’s Center for the Arts, The Center for Architecture and countless art galleries are great pit stops during rainy weather, but a sunny day is best spent outside in beautiful Hudson River Park, down by the sparkling waterfront.